Media Releases
Press Release
October 29, 2009
ACD Systems Expands Presence in French Photography Market with Micro Application Partnership
PARIS (October 29, 2009) – ACD Systems International Inc., one of the world’s leading developers and marketers of digital imaging software, today announced its partnership with Micro Application, a leading distributor of photography software to the French retail market.
Micro Application, founded in 1981, features a wide distribution network that includes major retailers, multi-specialists and independent photo shops. Its catalog of photo software products are targeted to professional photographers and amateur enthusiasts alike.
“We are looking forward to working with Micro Application and using its vast network to introduce and distribute our newest digital imaging products to the French market,” said Mark Franklin, ACD Systems’ president. “France is known for its rich history of developing world-renowned artists and photographers, who will realize greater time savings and organization with our software. The performance and high value to price ratio of ACD Systems’ products will make them a popular choice for French photographers.”
“Micro Application is very pleased to have ACD Systems as one of our new partners,” said Eric Kalasz, managing director. “The company’s expertise and reputation enriches our range of high quality consumer photo software, enabling us to provide professional-level software to users of digital SLR cameras, a growing market segment. Indeed, amateur and professional photographers alike will be drawn to the rich functionality offered by ACD Systems’ products.”
Through the partnership agreement, Micro Application will distribute and sell to the French market the latest ACD Systems’ products, including the new release of its flagship photography product:
ACDSee™ Pro Photo Manager 3, a new version of ACD Systems’ leading digital image management software that retains the same fast and flexible features photographers rely upon and incorporates an enhanced user experience that delivers a professional level of support at a tremendous value.
Building on its reputation as a leading viewer, browser and organizer, Pro 3 brings new advanced speed capabilities into the editing and online stages of workflow as well. For example, the unique process mode integrates two highly prized capabilities – nondestructive image editing and precise pixel-level editing – into one seamless application. Users can take advantage of the new mode to dynamically adjust images of any format, from RAW files to TIFFs and JPEGs, and easily complete both global nondestructive adjustments and pixel-level editing on any image in one intuitive workflow.
Pro 3 was tested by more than 10,000 professional photographers worldwide during the development process, and designed in consultation with an advisory board of existing users to ensure continuity with previous versions of the digital imaging software. The French version will be released in late Fall 2009.
About ACD Systems International Inc.
Headquartered in British Columbia, Canada, since 1993, ACD Systems International Inc. is one of the world’s leading developers and marketers of digital imaging software, including the renowned ACDSee image management tool and Canvas, an advanced technical illustration and graphics program. ACD Systems has millions of consumer and business users and more than 33,000 corporate customers, including many Fortune 500 companies. For further details, please visit www.acdsee.com.
ACD and ACDSee are trademarks of ACD Systems International Inc. and may be registered in Canada, the United States, the European Union, Japan or certain other jurisdictions. Canvas is a trademark of ACD Systems of America, Inc. and may be registered in certain jurisdictions. Trademarks of ACD Systems of America, Inc. are used under license by ACD Systems International Inc. or its subsidiaries.
All other marks, products and company names are the property of their respective owners.
About Micro Application
A French publisher, Micro Application was founded in 1981 and specializes in IT products for the general public. Micro Application has been the leading company on the market for Lifestyle ("Vie Pratique") CD-ROMs in France since 1997, and is one of the top three publishers of IT-related literature (source: GFK). To find out more go to: www.microapp.com
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Agathe Hugon Micro Application TEL: +33 (0) 1 53 34 20 63 ahugon@microapp.com |
Geneviève Lambert ACD Systems International Inc. TEL: (250) 419-6700 FAX: (250) 419-6745 pr@acdsee.com |
